How to Sell More with Bundles: Turn One-Time Customers into Big Buyers!

The Ordinary World: Struggling with Small Sales

You’ve worked hard on your shop. Your designs are great, your products are high quality, and your listings look professional. But there’s one problem…

❌ Customers only buy one item at a time.
❌ Your sales numbers aren’t growing.
❌ You’re stuck in a cycle of small, inconsistent orders.

Meanwhile, other shops seem to be making huge sales with fewer customers. What’s their secret?

The Call to Adventure: The Power of Bundles

You start noticing something interesting…

👀 A shop similar to yours is selling 5-piece wedding tumbler sets instead of just one tumbler.
👀 Another seller is offering bachelor party bundles with shirts, tumblers, and matching bags.
👀 Some boutique is offering Bridesmaid gift boxes with matching items instead of selling them separately. sets instead of individual items.

And guess what? These shops aren’t just making more sales—they’re making BIGGER sales.

You realize: bundling isn’t just a trend—it’s a game-changer.

The Refusal of the Call: “But My Customers Don’t Buy Bundles…”

Doubt creeps in. You tell yourself:

❌ “People only want one item at a time.”
❌ “It sounds complicated to make bundles.”
❌ “I don’t know where to start.”

But the truth is…

💡 Customers love convenience.
💡 They don’t want to search for matching items—they want an easy, all-in-one solution.
💡 Bundling makes them feel like they’re getting more value.

Here’s How You Can Do It!

Good news—you don’t have to figure this out alone. I’ve done the research for you.

Here’s how you can start selling bundles and making more per order:

🔹 Step 1: Find Your Perfect Bundle Opportunity

Look at your products and ask:

✔️ What do customers usually buy together?
✔️ What events or themes can I create bundles for?
✔️ How can I make shopping easier for them?

💡 Example: Instead of selling just one bridal tumbler, create a “Bride & Bridesmaids Set” with 6 tumblers.

🔹 Step 2: Create High-Value Bundles That Make Customers Say YES

To make a bundle irresistible, include:

✅ A main product (the must-have item) – e.g., a tumbler, shirt, or bag
✅ Matching add-ons (small, related items) – e.g., keychains, stickers, wine glasses
✅ A theme (so it feels like a complete package) – e.g., Wedding, Birthday, Girls’ Trip

💡 Example:
📦 Bachelorette Party Bundle:

• 6 matching tumblers

• 6 personalized shot glasses

• 6 “Bride Tribe” tote bags

💰 One sale = 6+ products instead of 1!

🔹 Step 3: Price Your Bundle for Maximum Profit

💡 Pro Trick: Make it cheaper than buying items separately but still profitable.

For example:

• Single tumbler: $20

• Bundle of 6 tumblers: $100 (instead of $120 if bought separately)

Customers feel like they’re getting a deal, and you sell more at once.

🔹 Step 4: Market Your Bundle the Right Way

To sell bundles, show customers WHY they need them.

🔹 On Etsy & Your Website:
Use phrases like:

• “Save time & money with this all-in-one bundle!”

• “Perfect for bridesmaids, weddings & gifts!”

🔹 On Social Media:

• Show a real-life scenario (e.g., a group of bridesmaids using their matching tumblers).

• Run a limited-time promo (e.g., “This week only: Free gift with bundle purchase!”).

Crossing the Threshold: Your First Big Bundle Sale!

You create your first bundle, upload it, and now the real work begins.

It’s not an overnight success—you need to put in the effort to promote.

Start by sharing your bundle on social media, reaching out to potential customers, and joining groups where people might need what you offer.

Then, after a bit of effort, you start to see results:

🎉 Ding! A customer purchases a set of tumblers.

🎉 Ding! Another order for a bridal party bundle comes through.

🎉 Ding! A message asking, “Do you offer bulk orders for bachelorette parties?”

You’re not just waiting for sales anymore—you’re actively creating them. And now, you see the true power of bundling: you're selling more per order, building relationships, and growing your business step by step.

Tests, Allies, and Enemies: The Challenges Ahead

Of course, every journey has obstacles:

😰 “What if people still prefer single items?”
😰 “What if I price my bundle too high?”
😰 “How do I stand out from other shops?”

The solution? Keep testing. Keep improving. Listen to your customers.

💡 Offer both single & bundle options (some will buy one, but most will choose the better value).
💡 Highlight the savings (show that buying a bundle costs less than separate items).
💡 Use social proof (share customer photos & testimonials).

The Reward: More Sales, Bigger Profits, and Repeat Customers

By now, you’ve:

✔️ Started making bigger sales per order
✔️ Built a loyal customer base (they love your convenient bundles)
✔️ Set yourself apart from competitors

And best of all? You’re making more money with fewer transactions.

The Return with the Elixir: Bringing the Magic to Your Business

A few months ago, you were selling one item at a time, struggling with small sales.

Now?
✨ You’re getting multi-item orders every day.
✨ Your customers are coming back for more.
✨ Your shop is finally growing the way you dreamed.

📌 Now It’s Your Turn!
Don’t let small sales hold you back. Start selling bundles today and watch your business transform.